The webinars will focus on the importance of communication for growth, investment and reputation management. Kicking off in August 2020, the second Wimbart Office Hours cohort will have access to three expert webinars led by Jessica Hope, who will be joined by Kola Aina, Founder & CEO of Ventures Platform, and Adewale Yusuf, Founder & CEO of Techpoint. The spirit and practical nature of the programme is set to continue as Wimbart has launched an online Alumni Network to continue supporting the early stage start-ups and allow peer-to-peer collaboration. Office Hours participants reported some impressive milestones, including coverage in top tier international and pan-African media outlets, increased customer traction, and interest from investors, as some of the early outcomes. The power of storytelling, anatomy of a solid press release, and the art of pitching to journalists were just some of the topics covered during the programme. Successful startups joined an in-depth PR webinar and Q&A with Wimbart founder and Managing Director Jessica Hope, followed by dedicated one-on-one sessions with senior members of the Wimbart team, that covered deep dives into how PR could support their specific business goals. Launched in March 2020, the pilot Wimbart Office Hours Programme saw 22 start-ups, including Crop2Cash, Ecodudu and Wellahealth selected from a pool of over 80 applicants from across Africa, Europe and the US.Īpplications for the second edition are now open. It is targeted at tech-enabled startups building solutions for Africans on the continent or in the Diaspora, eligible startups must be less than two years old, have a minimum viable product and be pre-Series A.
In partnership with Pan-African early stage fund Ventures Platform, and leading media platform Techpoint Africa, the three month programme will deliver PR and business mentorship to 30 Africa focused startups. The programme equips early-stage technology start-ups with the PR and communications tools needed to scale their businesses. We are responsible for the use of the University logo and other relevant information.Wimbart, the Public Relations agency specialising in Africa & emerging markets, has launched the second edition of its Office Hours Programme. We also provide advice and guidance on print, web and multi-media design and work closely with colleagues across the University to ensure that communications within the organisation are delivered consistently and to an appropriate level. We look after the top levels of the website and contribute to the running of many of the University's new and social media initiatives. We produce core publications such as the Annual Report and suite of leaflets. Our communications officers also provide training in media relations for all University staff, including guidance on handling difficult or sensitive issues. We also deal with constructing the communication and messaging surrounding the major issues of the day, including access to higher education. We are responsible for maintaining and developing the University's reputation, from design and brand to reactive public relations. The AUCA Communications team works closely with colleagues across the University to ensure that communications within the organisation are delivered professionally.
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